38 Talent Launches in South Africa, Bringing International Music Asset Management and Talent Development Expertise to the Continent

38 Talent Ltd, a pioneer in music asset management and talent development, is proud to announce its official launch in South Africa. The company will leverage its expertise in creating, managing, and promoting music assets to empower creative talent and bring transformative opportunities to the African music industry by innovatively bridging it to an international audience.

Led by CEO Pascal, a visionary entrepreneur from Switzerland, 38 Talent aims to elevate the region’s music and entertainment ecosystem by forging partnerships with exceptional creatives across the continent. “We see immense potential in Africa, particularly here in South Africa. By collaborating with the exciting, local, authentic talent this region has to offer, we are confident in our ability to take 38 Talent to extraordinary heights,” said Pascal. “38 Talent is focusing on the fastest growing music recording markets, which is globally being led by South Africa, in order to to maximize the potential to create music assets and develop local talent internationally.”

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38 Talent creates, manages, and promotes music assets, and offers a suite of label, management, publishing, and promotion services. 38 Talent’s team of music industry and capital market executives actively seeks out high-potential talent in the entertainment industry to manage and promote, as well as music catalogs and rights to acquire to create investable opportunities. Operating internationally, 38 Talent is committed to fostering innovation in the music industry through next gen technologies, digitalization, and business collaborations, ensuring holistic support for artists and stakeholders alike.

As part of its expansion into South Africa, 38 Talent’s local artist, ZhuriX, has released her first EP “Midnight Thoughts” which is available now on all streaming platforms. A singer and songwriter born and raised in Johannesburg, ZhuriX exemplifies the dynamic artistry and creativity that 38 Talent is eager to work with. She represents 38 Talent’s commitment to actively collaborating with more African artists, helping them reach an international audience.