Nedbank appoints DNA Brand Architects as its consumer public relations agency

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Nedbank has appointed DNA Brand Architects as its new consumer public relations (PR) agency following a rigorous multi-agency pitching process. This new partnership aligns with Nedbank’s commitment to impactful communication and meaningful engagement with South African consumers, while advancing its dedication to black economic empowerment through mutually beneficial supplier partnerships.

DNA Brand Architects (DNA) is a 100% black-owned agency with a wealth of expertise and a proven track record of delivering innovative, consumer-driven campaigns. With accolades including 4 consecutive PRISM Agency of the Year titles and recognition as South Africa’s Most Admired PR Agency for 3 years, DNA has consistently demonstrated its ability to craft compelling and culturally relevant campaigns that resonate with diverse audiences. Their approach is rooted in a deep understanding of market dynamics, meaningful consumer connections, and creative, data-driven strategies.

‘We were seeking a partner that could not only understand our strategic goals but also connect authentically with our diverse client base,’ explained Khensani Nobanda, Group Executive of Marketing and Corporate Affairs at Nedbank. ‘DNA stood out for their bold ideas, exceptional media relationships, and proven success in delivering results for some of South Africa’s most iconic brands. Their values and capabilities align perfectly with what we are looking for in a consumer PR agency. We are also proud to collaborate with a 100% black-owned agency, furthering our commitment to empowerment and transformation.’

According to Nobanda, Nedbank’s search for a PR partner focused on finding an agency with a clear understanding of the South African consumer landscape and the proven ability to deliver integrated campaigns that captivate consumers. DNA’s expertise in media relations, influencer marketing, and experiential brand activations – coupled with their ability to leverage cultural insights to achieve results – was a decisive factor in its selection.

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Sylvester Chauke, CEO of DNA Brand Architects, is thrilled about the new partnership, which presents an incredible opportunity to support Nedbank in solidifying its position as a leader in client-focused, digitally enabled solutions that extend beyond traditional banking. ‘Nedbank is an exceptional brand known for its excellence and innovation,’ he explained. ‘Given our expertise in crafting campaigns that resonate deeply with audiences, we look forward to further strengthening Nedbank’s good connections with its existing and prospective clients and showcasing its continued relevance in an ever-changing market. We look forward to collaborating with the dynamic Nedbank team as we work together to deliver remarkable results that inspire and empower.’

Nobanda explains that Nedbank’s decision to collaborate with DNA reflects the bank’s forward-thinking approach to consumer PR and its commitment to working with partners that deliver innovative solutions while driving meaningful social and economic impact. ‘We look forward to partnering with the DNA team to deliver campaigns that elevate our purpose-led brand and deepen our connection with all South Africans,’ she said.