Success in sports, like innovation in technology, is built on precision, teamwork, and pushing boundaries. TCL, a global leader in display technology, is bringing that same mindset to South Africa with the launch of its first-to-market QD-Mini LED TVs, designed to elevate the home entertainment experience with unmatched clarity, peak brightness, and precision control.
TCL’s QD-Mini LED technology isn’t just an upgrade, it’s a game-changer. Combining Quantum Dot colour enhancement with Mini LED precision, these TVs deliver an ultra-vivid, high-contrast picture, ensuring that every detail is as immersive as a stadium atmosphere or the thrill of a championship moment. With leading local dimming zones and peak brightness, QD-Mini LED technology brings deep blacks, exceptional colour accuracy, and unrivalled halo control, enhanced by TCL’s proprietary light chip, lens design, OD optimization, and cutting-edge algorithms.
First-to-Market Leadership in South Africa
TCL has built a reputation for delivering first-to-market advancements, and this latest launch reinforces its commitment to premium innovation and accessibility in the South African market.
Speaking in anticipation of the brand’s flagship QD-Mini LED TVs and home ecosystem later this year, [Mike Chen, General Manager of TCL South Africa] said “TCL remains at the forefront of Mini LED innovation. Our unique position as a fully vertically integrated brand enables us to push the boundaries of display technology, combining advanced hardware and processing expertise to create a next-level viewing experience,”
“TCL’s QD-Mini LED technology is built for those who demand the best, whether it is watching the perfect pass on a rugby field or experiencing the cinematic brilliance of a blockbuster film. It is all about seeing every detail, feeling every moment, and being part of something bigger,” concluded [Mike Chen, General Manager]
Inspiring Greatness: Vodacom Bulls, Arsenal & The Olympics
Greatness is never achieved alone, which is why TCL, true to their Inspire Greatness motto, has partnered with some of the world’s top athletes and sports teams, including the Vodacom Bulls, Arsenal F.C. and the Olympics. These partnerships reinforce TCL’s drive for excellence, performance, and innovation.
South Africa has a rich history of resilience and determination, and partnering with TCL aligns perfectly with that spirit. It is a collaboration built on grit, sportsmanship, and the pursuit of greatness. A premium brand and a powerhouse team, both representing the best in technology and sport. It is the perfect match for those who strive for excellence.
TCL’s new QD-Mini LED TV range will be available in South Africa from late April 2025 at select retailers.
