Menlyn Park Shopping Centre, one of South Africa’s leading fashion and retail destinations, is redefining winter wardrobes with its “Destination Winter” campaign, running from 28 March to 1 June 2025.
Curated to help shoppers navigate this season’s key trends with ease and excitement, the campaign brings together some of South Africa’s most-beloved personalities, iconic winter destinations, and an unmatched retail offering – all under the Menlyn Park roof.
At the heart of the campaign is a striking installation of eight bespoke fashion pods, each inspired by a uniquely South African winter destination – from the earthy calm of the Karoo to the modern minimalism of Johannesburg. Every pod showcases five signature looks, styled with a mix of local and international labels available at Menlyn Park Shopping Centre.
As one of the country’s largest retail destinations, Menlyn Park is home to over 300 fashion and lifestyle stores, including luxury powerhouses like Michael Kors, global icons such as ZARA and Calvin Klein (exclusive to Pretoria), and trend-focused favourites like Ted Baker, H&M and BOSS. Menlyn even has its own NBA Store.
Menlyn also champions local fashion with proudly South African brands like Bathu, GalXBoy, Konkhe Kuhamba Kahle, Ama Kip Kip, Blank Collection, Rico Studio, and Shesha positioning the centre as the ultimate destination for fashion that reflects both global trends and homegrown threads.
Trend Highlights: This Season’s Must-Haves
Menlyn’s “Destination Winter” campaign is designed to make seasonal styling easy and accessible for every shopper. From oversized-silhouettes and textured layers to the return of tailored elegance, each look has been curated to reflect what’s hot right now – and what’s wearable.
Central to the season’s palette is Mocha, Pantone’s 2025 Colour of the Year. This rich, velvety tone is woven into several pod looks, paired with everything from buttery neutrals to contrasting pops of colour. Whether it’s in the form of a luxe wool coat, structured trousers, or layered knitwear, Mocha takes centre stage as the must-have hue of the season.
Shoppers can look forward to curated looks from some of South Africa’s most fashion-forward personalities:
The 2025 Digital Winter Trend Guide
Supporting the in-centre experience is the Winter Trend Guide, a digital companion curated by Madeline Rossouw and Menlyn’s local personalities, to help shoppers shop smarter. Available onlineat menlynpark.co.za, the guide unpacks key looks from each pod, offers style tips, and lists exact items from featured Menlyn retailers – across various price points.
“The Winter Trend Guide is all about making style feel effortless and attainable,” says Madeline Rossouw, Head Stylist for the campaign and Personal Shopper at Menlyn.
“We’ve broken down each trend, showing how you can build the look with options from stores like Forever New, local streetwear brand the Blank Collection, or international statement brands like Michael Kors, depending on your budget or taste. It’s fashion with function – and flair.”
Why Menlyn is Winter’s Fashion Capital
This campaign cements Menlyn Park as more than a shopping centre – it’s a curated experience. With immersive fashion pods, a trend guide that does the thinking for you, and access to both international and proudly local brands, there’s no better place to prep your winter wardrobe.
From Pretoria exclusives to streetwear gems, tailored classics to statement pieces, Menlyn Park delivers the ultimate winter edit – wrapped in one stylish destination.
Visit Menlyn Park Shopping Centre from 28 March to 1 June 2025 and make this winter your most fashionable one yet.
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