Mazda Southern Africa is reigniting the path to ownership with Finance the Feeling, celebrating the emotional connection made possible through intuitive, flexible finance solutions. Rooted in Mazda’s belief in uplifting experiences and the joy of driving, the campaign reflects the brand’s unwavering focus on human-centricity, refined design, and accessible excellence.
Guided by the spirit of Wonder in the Everyday, Mazda positions finance not as a transaction, but as a meaningful enabler — a way to Finance the Feeling of joy, confidence, pride, and everyday simplicity that comes from driving a Mazda.
“Buying a car is one of life’s most important milestones. At Mazda, we believe it should be infused with kindness, clarity and a sense of discovery,” says Deolinda Da Costa, Head of Marketing and Communications at Mazda Southern Africa. “Through Finance the Feeling, we invite drivers to connect with something deeper — whether it’s the exhilarating responsiveness of a Mazda2 or the quietly confident elegance of a Mazda CX-60 — with finance solutions that evolve around their lives.
Tailored Finance with Human Understanding
Mazda offers two key finance plans — Mazda Assured and Mazda Secured — designed around real-world priorities: flexibility, affordability, and long-term peace of mind.
With benefits including a service plan, scratch and dent cover, and end-of-term assessments, Mazda Assured is a smart, empathetic option that will support you every step of the way.
More Than Finance — A Journey Toward Feeling Good
Backed by Mazda’s intuitive online pre-approval platform and dealer locator tool, Finance the Feeling ensures seamless access to the Mazda range and real-time affordability insights.
Every finance journey is supported by MazdaCare,a comprehensive programme that includes extended warranties, roadside assistance, and dedicated after-sales service. This programme delivers the Omotenashi spirit of deep hospitality, where every customer is seen, heard, and understood.
“Whether it’s your first car, a career milestone, or simply a choice for something more refined — Mazda is here to help you discover the joy in every drive,” adds Da Costa. “It’s not about the car alone. It’s about the connection — the feeling — and making that accessible to more South Africans.”
Finance the Feeling is Mazda’s latest step in reimagining how finance can spark wonder and emotional connection. With Mazda, you’re not just buying a car—you’re financing the feeling.
Start your journey at: www.mazda.co.za/mazda-finance
For more information, follow the Mazda social media channels or visit www.mazda.co.za.
Instagram: @mazda_sa
Facebook: @MazdaSouthernAfrica
Twitter: @Mazda_SA
