Johnnie Walker Blue will host its second annual exclusive polo event, stepping guests into a realm of elevated luxury and elegance at the Johnnie Walker Blue Polo, set to take place in the heart of Africa’s richest square mile – Sandton – on Sunday, 8th June 2025.
This extraordinary evening will be a multisensory journey that fuses the thrilling sport of polo with the world’s most luxurious blended Scotch whisky; Johnnie Walker Blue Label. As the sun sets over Sandton’s iconic skyline, guests will be immersed in a world where fashion meets legacy, and sophistication is brought to life through a rich tapestry of taste, sound, and spectacle.
“With the Johnnie Walker Blue Polo, we’re curating a ‘money-can’t-buy’ experience that embodies the rare craft and prestige of Blue Label. This is more than an event — it’s a cultural moment where luxury, storytelling, and heritage come together in spectacular fashion.”— Mpimy Mashimbye, Senior Brand Manager Reserve Scotch (South, West & Central Africa).Guests will be invited to indulge in a series of immersive and opulent moments, including:
- Polo-Inspired Fashion Showcase: The evening begins with a luxe runway presentation inside the picturesque horse stables, showcasing high-end polo-inspired fashion that echoes the brand’s timeless elegance and cutting-edge style.
- Immersive Blue Label Discovery: Hosted by our Brand Ambassador, guests will explore the depth and rarity of Johnnie Walker Blue Label through an innovative tasting journey enhanced with LED projections, ambient soundscapes, and personalized storytelling.
- Elegant Instagrammable Moments: From styled backdrops and polo props to fashion showcases alongside horses, every moment is designed to capture timeless memories and celebrate individual style.
- Personalization Station: A chance to take a piece of the experience home — guests may purchase miniature bottles of Blue Label and have them engraved on-site with bespoke messages.
Throughout the event, brand hosts in luxury uniforms will escort guests through interactive discovery stations, ensuring each moment delivers a deeper appreciation of Blue Label’s refined craftsmanship and legacy.
The Johnnie Walker Blue Polo is not simply a celebration of sport or whisky — it’s a living expression of affluence, culture, and excellence.
This is where legends gather, stories are shared, and rare moments are savored.
