Travel Southern Africa is Redefining Exploration

Cape Town, South Africa—Step into a world brimming with adventure and captivating stories on each page. Introducing Travel Southern Africa, an innovative magazine poised to transform perceptions and inspire exploration of the diverse and breathtaking Southern African region.

The marketing and promotion of Southern Africa’s tourism and hospitality in the second quarter of 2025 began with the inaugural issue of Travel Southern Africa, which commenced simultaneously with the WTM Africa expo. This quarterly publication invites readers on an unforgettable journey—one that meanders from the sun-kissed beaches of KwaZulu-Natal to the expansive deserts of Namibia, to the vibrant streets of Cape Town, and to the shores of Malawi.

The minds behind Travel Southern Africa—Tessa Buhrmann and Andrew Muswala

Travel Southern Africa is dedicated to helping travellers discover the region’s diverse experiences, showcasing a stunning collection of photography alongside engaging narratives about attractions, accommodations, and conservation and community initiatives. Spanning 68 thoughtfully crafted pages, this publication is a treasured keepsake that artfully weaves authentic first-hand stories together. The magazine celebrates the people, communities, and narratives that bring life to the region, from “Bush Breaks” to “African Penguin Conservation” and making a difference in local communities.

This naturally leads to the question: Who exactly is heading it up? As the brainchild of seasoned publishers Andrew Muswala, known for his work with Travel & Leisure across Zambia, Zimbabwe, and Botswana, and Tessa Buhrmann, the award-winning preservationist and editor behind Responsible Traveller, Travel Southern Africa is poised to become an indispensable resource for travellers.

The magazine serves as a trusted companion for visitors while also offering a premier platform for safari camps, lodges, hotels, and tour operators to reach an audience eager for authentic and ethical travel experiences. Travel Southern Africa offers a unique platform to showcase the region to an affluent audience. With targeted distribution in domestic and international airport lounges, including SLOW Lounge Group and South African Airways/Discovery lounges, which reach over 100 000 travellers monthly.

In an era where digital media dominates, the decision to launch a print magazine was made with careful consideration of its environmental impact and audience reach. “We’re committed to ensuring our print edition has the lowest possible footprint,” Buhrmann explained. “By limiting print volumes and maximising distribution in airport lounges, hotel rooms, and lodges, each copy is read by multiple travellers, enhancing reach without excess waste.”

Travel Southern Africa is available in both print and digital forms, to ensure it’s easily accessible. This innovative distribution strategy aligns with the magazine’s ethos of responsible and ethical tourism and its mission to elevate domestic and international travel within the region. The premium printing quality—featuring matte pages—enhances the vivid natural colours and experiences of Southern Africa, making Travel Southern Africa a gem to revisit again and again.

As Travel Southern Africa takes flight, it encourages readers to plan their next adventure. The publication invites leading tourism brands and advertisers to join in raising the profile of this exceptional area. For photography or editorial submissions, contact tessa@responsibletraveller.co.za.

For more information, follow @travelsouthernafricamag on Facebook or Instagram or visit: www.travelsouthernafrica.co.za.