Tullamore D.E.W. Launches Nationwide Search for South Africa’s Next Changemakers

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Tullamore D.E.W. is rewriting the rules of influence. The award-winning Irish whiskey brand has assembled a bold crew of local trailblazers – and now, they’re looking for more.

Meet the Tully Squad: Mandla Mhinga, sustainability advocate and entrepreneur; Alex Beazley, self-made fashion disruptor and self-love champion; and Henry Macrery, a multi-hyphenate connector building empires across industries. Together, they represent a new generation of raw, real, and rooted influence – and they’re just the beginning.

The Tully Squad Search is on until September 2025, and 10-new faces will be chosen to join this pioneering movement. No celebrity status required. Just bring your chemistry, charisma, and courage to show up as your full self.

Whether you’re a creator, a community builder, or simply someone with something to say – this is your moment. The Tully Squad is about connection, not perfection. It’s not a campaign. It’s a cultural shift.

What’s in it for you?

Tully Squad members don’t just join a movement — they get rewarded for it. Score exclusive invites, premium Tullamore D.E.W. product drops, paid content opportunities, a custom Old School jersey, and major bragging rights. One standout will even walk away with a Traeger Grill. Real rewards for real people.

Visit www.tullysquad.co.za to apply.

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