Heritage coffee brand introduces its first capsule range to meet growing demand for premium at-home coffee experiences.
Douwe Egberts, one of the world’s most loved coffee brands, has officially launched its D.E. Excellent capsule range in South Africa, marking a significant step as the brand expands into the local single-serve capsule market for the first time.
With roots in the global coffee industry dating back to 1753, Douwe Egberts continues to evolve with consumer needs while staying true to its heritage of expertly crafted coffee. As the South African market increasingly embraces at-home café experiences, the introduction of the capsules reflects Douwe Egberts’ commitment to offering South Africans greater variety and convenience without compromising on taste or quality.
South Africa’s coffee market was valued at US $674 million in 2023 and is projected to grow at a compound annual rate of 7.35%, reaching over US $1.1 billion by 2030, with the pods and capsules segment identified as one of the fastest-growing. Recent insights from Statista also show that the overall market is expected to grow by approximately 7.2% annually between 2024 and 2028, largely driven by a shift toward at-home brewing and demand for premium convenience.
This data highlights a clear and growing consumer preference for high-quality, easy-to-use coffee solutions – precisely the need that Douwe Egberts is addressing with the launch of its D.E. Excellent capsule range in South Africa.
The latest range features two carefully curated blends:
- D.E. Excellent Mocca – A bold, intense blend with a slow, dark roast and indulgent chocolate undertones. Rated intensity 9, this capsule is perfect for those who prefer a full-bodied, rich cup of coffee.
- D.E. Excellent Gold – Offering a more rounded flavour profile, this capsule delivers a slow roast with sweet, fruity notes, balanced at an intensity level of 7. It’s a smooth and approachable option that maintains the depth of a quality brew.
Both blends are packaged in capsules compatible with Nespresso® coffee machines, ensuring ease and accessibility for existing at-home brewers. In addition, the capsules are designed with sustainability in mind, made from recyclable materials to reduce environmental impact while delivering premium coffee experiences.
“This is a pivotal moment for Douwe Egberts in South Africa,” says Mbulelo Mashilo, Brand Manager, Douwe Egberts South Africa. “As our brand continues to grow in recognition and value, entering the capsule space allows us to meet rising consumer demand for premium coffee solutions that fit into their everyday lives.”
With more coffee being brewed at home than ever before, the launch of D.E. Excellent capsules enables Douwe Egberts to tap into a fast-growing segment while continuing to build on its long-standing reputation for quality and consistency.
The range is now available at select retailers and online stores nationwide.
