Johannesburg will once again play host to Africa’s premier gathering of digital creatives as the Africa Creator Festival returns on Saturday, 6 September 2025, at Focus Rooms. The festival will unite some of the continent’s most dynamic digital storytellers, influencers, and creative entrepreneurs for a full day of inspiration, collaboration, and insight. This year’s theme, “How to grow the Creator Economy through more streams of revenue, outside of brand deals,” highlights a pressing conversation in the industry — how African creators can diversify income streams and build sustainable businesses.
Founded by Jolene Roelofse, the Africa Creator Festival empowers creators across the continent to shift their mindset from content as passion to content as enterprise—equipping them with the tools to build long-term sustainability in an industry often reliant on unpredictable brand partnerships.
“The creator economy in Africa is exploding with potential, but too often we only look at brand deals as the end game. This Festival challenges creators to think bigger—through diversifying revenue streams, developing products, leveraging IP, and building businesses that last. It’s about taking ownership and creating true impact,” says Roelofse.
One Day of Game-Changing Insights
Running from 09:00 to 16:30, the Festival programme will unpack practical ways creators can expand their income potential. Through interactive panels, masterclasses, and networking sessions, attendees will explore:
- Monetisation beyond brand deals
- Turning creativity into enterprise
- The business of influence
- Spotify, TikTok and Youtube masterclasses
- Join brand experts from SABC, JC Le Roux and more to find out how they have built long-term relationships with influencers; with influencers like Jaxx Amahle, Thobi Rose and Mohale sharing how they have built their brand and niche.
Why This Matters
The African creator economy is one of the fastest-growing in the world, yet the industry faces challenges: over-dependence on brand partnerships, inconsistent income streams, and limited access to growth opportunities. The Africa Creator Festival positions itself as the solution—a space where creators can:
- Learn to build sustainable businesses anchored in diverse income streams.
- Network with industry leaders, brands, and media to open new avenues for collaboration.
- Access practical insights distilled into “digital playbooks” they can implement immediately.
For the media, the Festival also showcases a new generation of African talent transforming storytelling, commerce, and culture.
Beyond Panels: A Cultural Movement
This Festival isn’t just about information—it’s about connection and transformation. Delegates can expect networking sessions, installations, and collaborations with top brands. A dedicated media room ensures journalists can cover the event with ease, while creators enjoy a space designed for learning, growth, and discovery.
More information about the Africa Creator Festival can be found here: https://www.africacreatorfestival.com/
Pre-registration is required for entry. No under-18s are permitted.
