This November, The Zone @ Rosebank shifts into high gear as it hosts The Luxury Car Xperience, an exclusive event presented by The Gentlemen’s Club in collaboration with Ashisha Xperience. Taking place on Saturday, 29 November, the event blends automotive excellence with a powerful message about men’s mental and physical health, marking Men’s Health Awareness Month in a way that is both purposeful and exciting.
Luxury meets lifestyle
The Zone will transform into a showcase of sophistication and speed as Johannesburg’s leading car dealerships and elite car clubs come together to exhibit some of the world’s most sought-after vehicles. From sleek Ferraris to powerful Lamborghinis and other high-performance marques, visitors can expect to see automotive artistry at its finest.
Beyond the gleam of polished chrome, The Luxury Car Xperience is about creating meaningful conversations around men’s wellness. The event encourages men to take charge of their health through regular check-ups, open dialogue and practical self-care. Free health screenings will be available throughout the day, supporting the message that strength begins with wellbeing.
A day of energy, elegance and engagement
The event promises a lively atmosphere that goes beyond the cars on display. Guests can take part in interactive experiences including basketball and five-a-side soccer, racing simulators and a Formula 1 viewing experience. Live music and entertainment will run throughout the day, adding to the energy and vibrancy that The Zone is known for.
The Gentlemen’s Club will also host engaging discussions at Ashisha Xperience, providing a relaxed space for men to connect and share insights on life, leadership and mental health. The day’s activities will be complemented by exciting giveaways and prizes, ensuring that there’s a sense of surprise and celebration around every corner.
Leila Daya, Centre Manager at The Zone, says the event captures the centre’s focus on bringing people together through unique and memorable experiences. “The Luxury Car Xperience blends the aspirational with the authentic,” she says. “It’s an opportunity to celebrate exceptional design and performance while shining a light on the importance of men’s wellbeing.”
The event is free to attend and open to the public, running from 9am until late. Visitors are encouraged to arrive early to enjoy the full line-up of experiences and connect with the community that makes The Zone one of Johannesburg’s most vibrant destinations.
For more information on The Luxury Car Xperience and how to get involved, visit http://bogartradio.co.za/gentlemens-club/ or follow @bogartradio on social media. For more information regarding The Zone @ Rosebank, its stores, events and trading hours, visit the centre’s website at https://thezoneatrosebank.co.za/



