Nhlanhla Sibisi, CEO of RiSA, emphasised the award’s enduring relevance: “The SAMAs are not just about trophies – they’re about legacy, impact, and the stories we tell as a nation through music. In our 31st year, we remain committed to honouring the voices that shape our culture and the beats that move our people.”
Since their inception in 1995, the SAMAs have stood as a beacon of creative excellence, cultural pride, and national unity, recognising the very best in South African music. As a cornerstone of the creative economy, the awards contribute to rewarding artistic excellence, expanding market access, driving social cohesion, preserving cultural heritage, and promoting national pride. They are equally a force in cultural tourism, showcasing South Africa as a vibrant destination with a distinct artistic identity that resonates globally.
“Announcing SAMA 31 nominees during Women’s Month carries a resonance far deeper than a date on the calendar. It is a symbolic and strategic act – a celebration that aligns with a time dedicated to recognising the leadership, resilience, and achievements of women across all sectors. This timing elevates the announcement beyond a mere procedural milestone; it becomes part of a national and global conversation about gender equity, representation, and visibility” added Sibisi.
By unveiling nominees during Women’s Month, we reaffirm the commitment to honouring women’s contributions in spaces where they have historically been overlooked or undervalued. It sends a powerful message to young girls and aspiring leaders that excellence is recognised, that their voices matter, and that their work can stand shoulder-to-shoulder with the best in their fields. It is also a chance to reflect on the progress made and the gaps that remain, using the platform to advocate for continued transformation and opportunity.
In this context, the virtual nominee announcement is not just an event – it’s a statement of intent. It reminds us that recognition is not only about celebrating the past and present, but about inspiring the future” continued Sibisi.
This year’s edition is proudly sponsored by the Motsepe Foundation, Department of Sport, Arts and Culture, SAMPRA, SAMRO, CAPASSO with SABC as a media partner. . Together, these partnerships enable the SAMAs to amplify diverse voices, promote inclusivity across genres, and support the growth of South Africa’s music ecosystem.
“We are deeply grateful to the esteemed judges for their time, expertise, and thoughtful consideration in selecting the nominees. Their dedication to recognising musical talent is truly appreciated” concluded Sibisi.
The virtual nominee announcement will be streamed live across SAMA social media platforms, offering fans and industry stakeholders an inside look at the artists, albums, and songs that have defined the past year.
The main awards ceremony will take place in November 2025, promising a night of unforgettable performances, emotional tributes, and moments that will define South African music history.
