Following its successful launch in the United States, The Lab’s collaboration with Lids is going global. Starting this season, the Lids x The Lab hat care range will be available in Canada, Mexico, and Australia.
The expansion reflects both the strength of the collaboration and the global demand for sustainable solutions. “Hats are more than accessories,” says Matthew Tyler, Head of Marketing at The Lab. “They’re identity, culture, and community. This partnership allows us to bring sustainable, science-driven care to more people, helping them preserve what they value most while making better choices for the planet.’
Lids x The Lab
Lids, with nearly 30 years in the game and more than 2,000 retail locations globally and 1,200 stores in North America, has become the undisputed authority on hats. From official team gear in stadiums across the United States to exclusive lifestyle drops and custom embroidery, Lids is a cultural institution for anyone who sees a cap as part of their identity.
The Lab approaches the same culture from a different angle. Since its founding in 2012, the brand has been guided by a simple but radical philosophy: care is cultural. Built on probiotic biotechnology, The Lab’s products go beyond quick fixes, promoting sustainability, longevity, and respect for the things people love.
Lids brings the reach, legacy, and community of global headwear culture. The Lab brings the innovation and purpose-led mindset that ensures the culture has a future. Together, they’re proving that hats aren’t just fashion. They’re an identity, heritage, and community worth protecting.
The Science Behind The Lab
Unlike traditional harsh cleaners, The Lab harnesses biotech-driven formulas powered by probiotics. These living microbes break down dirt and odour at a microscopic level, continuing to work long after application. The result is a 72-hour cleaning effect that often outperforms conventional quick-hit chemicals.
The brand’s sustainability record is equally compelling. Most products in the range are 100% biodegradable, hypoallergenic, and GreenTag certified, with packaging made from up to 40% recycled plastic and designed to be fully recyclable. It’s a rare combination of efficacy and responsibility that proves that sustainable can also mean high-performance.
Care That Complements Culture
The Lids x The Lab collection includes a full suite of hat care products designed to keep headwear in peak condition:
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Hat Cleaner: A probiotic-powered formula that penetrates deep into fabric fibres.
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Hat Deodoriser: Eliminates odours naturally and restores freshness.
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Hat Protector: Provides a hydrophobic barrier against water, oil, and dirt.
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Hat Wipes: Convenient, eco-friendly wipes for on-the-go care.
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Complete Hat Care Kit: A curated bundle with everything you need for long-term care.
By taking this collection global, Lids x The Lab are expanding access to care that’s not only scientifically advanced and eco-conscious, but also attuned to the needs of global hat culture.
Whether it’s a baseball cap passed down through generations, a limited-edition drop, or an everyday favourite, the Lids x The Lab range ensures hats continue to tell their stories for years to come.
