Johannesburg-based commercial station HOT 102.7FM
continues to drive innovation in the South African radio industry, with the news that it’s launched a new ‘white label’ music stream online.
This follows the launch last year of four new HOT 102.7FM online streams, called ‘HOT ROCK’, ‘HOT FUNK’, HOT EASY’, and ‘HOT CLUB’, which saw the station start delivering four new music streams via its website, www.hot1027.co.za and App, with each of these streams focused on playing a specific genre of music.
Similarly, HOT 102.7FM first tested the waters of the new stream with the launch of ‘HOT CHRISTMAS’ over the festive season, which played classic Christmas hits. Due to the success of this ‘seasonal’ stream, it has now be repurposed with new content, with the channel being kept open to accommodate musical content and information related to upcoming HOT 102.7FM-partnered events.
In this way, the stream now features music and content specific to the upcoming Let’s Rock retro festival at Marks Park in Emmarentia on the 15th of February, of which HOT 102.7FM is a media partner of Breakout Events, the festival’s promoter.
“What better way to get fired up for a concert you’ve bought tickets for than to access music specific to that concert on a user-friendly app, right in the palm of your hand?” said Lloyd Madurai, Managing Director of HOT 102.7FM. “As with the other streams we’ve already launched, it’s all about listening to the needs of our audience and providing them with more options – all within the broader HOT 102.7FM ecosystem – whilst staying true to our ‘Old Skool’ format.”
The Let’s Rock stream features music from the artists who’ll be performing at the festival – Midge Ure (along with his music from Ultravox and Visage) and Tom Bailey of the Thompson Twins, as well as local music from the likes of Just Jinjer, Big Sky, PJ Powers, Clout, Tree63, The Usual, and Brent Harris and Thee Jam.
On top of that, the stream features interviews with some of the artists and covers some of the FAQs for the festival, including useful information relevant to those attending, such as times, entry restrictions etc.
“It’s everything you need, if you’re a Let’s Rock concert-goer,” said Madurai. “But, beyond that and looking ahead, this new channel just gives us another digital tool with which to add value for both our loyal listeners and our commercial partners, and that excites me.”
The Let’s Rock stream can be accessed at www.hot1027.co.za or on the HOT 102.7FM App. The strategic launch of this new music stream follows the overwhelming success of the App since its unveiling in April 2023, giving the station another platform on which to engage its loyal audience.
The Let’s Rock stream will again be repurposed after the festival has taken place, with new content populating it.
Watch this space!
