The launch commercial for the all-new Kia Tasman bakkie creates an entire world out of one problem.   South Africa’s bakkie market is not a category you waltz into. It’s built on decades of loyalty, mud-caked Veldskoen, and brand worship that gets passed down for generations. So, when Kia Motors launched the Tasman, the first-ever Kia bakkie, the idea wasn’t “out-tough the tough guys.” It was something far more interesting: don’t play […]