New South Africa AI KAIIA unveiled as part of KFC campaign

The internet has been abuzz with chat about a new South African AI platform – KAIIA, fine-tuned to Mzansi culture, speaks 11 languages, trained for local nuance. After social media leaks and a tech spec video caused a stir last week, tech influencers who unearthed a link to KAIIA started reporting that the AI seemed to mention chicken randomly whenever they interacted with her.

Bongani Moropa, known as @Bonguhni posted about KAIIA’s fluency in Zulu, remarking on her odd obsession with food. Tech influencer Tyron Tech posted “This could be game changing for RSA”.  

Well, it’s time to break the news!  We’re SO EXCITED to announce #KAIIA as the star of our brand-new KFC Taste campaign and we could not be prouder to unleash her into the world. See her story for yourself here.

KFC Africa Chief Marketing Officer Grant Macpherson says “We wanted to tap into the conversations people are having every day—AI, or as I like to call it, ‘Are the robots taking over?’ The advances in AI are on everyone’s lips, so we thought—why not put it on everyone’s taste buds too? Our idea is to ride the wave of relevance by creating a campaign that taps into the modern zeitgeist, sparks conversation, and gives Mzansi a chance to engage with the tech in a fun and lighthearted way.”