adidas and Orlando Pirates enter the world of Roblox

adidas is proud to announce that Orlando Pirates Football Club, one of Africa’s most iconic teams, is officially entering Roblox – marking a bold new step in digital fan engagement and innovation.

The launch of the Orlando Pirates on Roblox, created in partnership with adidas, continues the brand’s commitment to redefining how sport and culture connect – this time, through an immersive virtual world that celebrates the spirit of the Ghost Nation in an entirely new way.

Inspired by the 25/26 Orlando Pirates Kits, The Orlando Pirates Roblox activation allows fans to: customise their avatars in digital kits, training gear, and fanwear.

Orlando Pirates entry into Roblox mirrors the emotion and energy behind the club’s 25/26 campaign “It’s in our Bones” – now reimagined in the digital realm to empower a new generation of fans to express themselves on and off the pitch.

Fuelling the future of football fandom, adidas’ entry into Roblox with Orlando Pirates builds on the brand’s global mission to blend sport, culture, and technology – making fandom more participatory, inclusive, and boundary-breaking than ever before.

Fans can explore the Orlando Pirates digital product offer in Roblox by searching “Orlando Pirates FC” on Roblox.