Pamela Niemand Unveils Lux Leisure Apartment Hotel Sandton, A New Standard of Urban Luxury Living and hospitality experiences beyond the Sandton Skyline. 

The apartment hotel landscape in Sandton has entered a new era with the official opening of Lux Leisure Apartment Hotel Sandton, a premium Apartment Hotel led by hospitality visionary business diva, Pamela Niemand.

Known for pioneering the first apartment hotel model in South Africa more than two decades ago, Pamela Niemand has once again raised the bar. Under her leadership, the newly opened Lux Leisure Apartment Hotel Sandton brings together the warmth and the comforts of a full-service Apartment Hotel, a combination she perfected early in her career.

Located in the heart of Africa’s richest square mile, the property offers a collection of Luxury Studios, One Bedroom Apartments, Two Bedroom Apartments, Three Bedroom Family Apartments, and exclusive Three and Four Bedroom Penthouses. Each space is designed for guests who want more room, more comfort, and a more flexible way to stay in the city.

Speaking at the launch, Pamela Niemand shared her vision for the brand:

“Hospitality is about creating a place where people feel spoiled, seen, and cared for. Lux Leisure Apartment Hotel Sandton is built on that belief. Every detail was planned with our guests in mind, whether they’re here overnight, for a business trip, or for an extended stay.”

Guests can expect modern furnishings, fully equipped kitchens, in-unit laundry facilities, private balconies, and a lifestyle offering that includes a café restaurant, swimming pool, gym, secure parking, and 24/7 security. The Apartment Hotel is positioned just minutes from Sandton City, Nelson Mandela Square, the Sandton Convention Centre, and the Gautrain.

For Niemand, the launch is not only a business milestone, but also a continuation of her legacy in shaping the apartment hotel industry:

“This property reflects everything from service excellence to understanding what today’s traveller truly needs. Lux Leisure Apartment Hotel Sandton isn’t just somewhere to stay; it’s somewhere to feel validated and special.”

The opening event drew industry partners, media, and supporters who gathered to celebrate the start of a new chapter for Lux Leisure Hospitality Group. The company plans to expand further in the coming years, with Sandton being the flagship property for a growing network of premium apartment hotels.

Bookings are now open, and guests are encouraged to reserve early for the festive and corporate travel seasons.

Contact:

Lux Leisure Apartment Hotel Sandton +27 79 208 7165 sandtonbookings@luxleisuregroup.com

Situated at 125 Pretoria Avenue, Sandton, Johannesburg, Gauteng