Levi's® is making sustainability a part of every love story.

Levi’s® kicked off 2025 in true signature style: creatively, sustainably, and with a whole lot of heart.

On 31 January, the brand hosted its very first Denim Bouquet Workshop at the Levi’s® Africa Studio in Johannesburg. Guests joined Levi’s® Culture and Network Manager, Angela Weickl, to transform denim offcuts into beautiful “forever” bouquets, just in time for Valentine’s Day.

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Guests were given the opportunity to create something personal and meaningful, learning techniques to transform simple materials into one-of-a-kind bouquets. This workshop followed the success of past Levi’s® Africa Studio events, including the Levi’s® x Sister Party session and the festive upcycling workshop in collaboration with Clothes To Good.

Each of these gatherings is designed to create community, spark imagination, and breathe fresh energy into denim while staying true to Levi’s® sustainability ethos. This workshop was one of many that Levi’s® hosts in the space, and there’s plenty more to come.

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Couldn’t join in this time? Check out the step-by-step tutorial to learn how to create your own denim bouquet, and follow Levi’s® on Instagram or Facebook for your chance to grab a spot at upcoming workshops.

About the Levi’s® brand

The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading denim and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com.