At just 25 years old, Janelle Chetty is doing what many only dream of building wealth, building businesses, and building a new generation of leaders. Charismatic yet grounded, bold yet deeply rooted in purpose, Janelle represents the rise of a new kind of South African entrepreneur: young, visionary, spiritually anchored, and unapologetically ambitious.
Born and raised in Durban, Janelle’s journey into finance and entrepreneurship didn’t begin with privilege. It began with curiosity, hunger, and a refusal to be ordinary. She started her career in corporate financial services, where she quickly realised that the knowledge needed to build wealth was often locked behind boardrooms, jargon, and gatekeeping.
Instead of accepting that reality, she made a decision:
If the doors won’t open for young people and women, she will build new doors.
A Mission Bigger Than Business
Today, Janelle is the founder of a growing investment and business consulting firm committed to empowering everyday South Africans, especially youth and women with practical, powerful financial tools.
Her work spans across:
- Investment education that simplifies wealth-building for first-time investors
- Business consulting that helps entrepreneurs create structure, growth, and sustainability
- Mentorship for young women entering corporate and entrepreneurship
- Public speaking on financial literacy, confidence, identity, and women empowerment
Janelle’s approach is refreshing: she blends corporate experience with youthful relatability, giving her audience the rare combination of authority and authenticity.
She doesn’t just teach finance, she humanises it, making it accessible, realistic, and deeply connected to building a life of freedom and dignity.
Becoming the Representation She Wanted to See
Growing up, Janelle didn’t see many young women, especially young women of colour, leading in the financial world. The few who existed felt far away, unattainable, and unrelatable.
So she chose to become what she once searched for.
Her voice, both online and offline, is building a movement of young South Africans who believe in:
- Starting early
- Dreaming audaciously
- Working strategically
- And leading courageously
What sets her apart is her perspective: she speaks with the wisdom of someone twice her age, yet with the energy and cultural fluency of the generation she represents. Her audience sees her as a sister, a mentor, a strategist, and a leader all at once.
More Than a Businesswoman — A Cultural Force
Janelle’s impact goes beyond spreadsheets and business plans. She is shaping culture by redefining what leadership looks like for modern South African women.
She champions a narrative where:
- Women lead boldly
- Youth build wealth early
- Confidence is cultivated, not inherited
- And success is not just financial, it’s spiritual, emotional, and transformative
She often speaks about the power of identity, faith, and self-belief, and how these can change the trajectory of a person’s life just as much as financial education can.
A Story of Faith, Grit, and Purpose
What keeps Janelle grounded is her faith. She openly acknowledges that her journey has been guided not only by strategy and discipline, but by God’s timing, grace, and favour.
Her mantra is simple:
“You can build a powerful life early.”
It’s the message she carries into boardrooms, mentorship circles, social media platforms, and community initiatives.
The Future Is Expansive
As Janelle continues to scale her firm, develop youth-focused financial programs, and step into larger speaking platforms, one thing is clear:
She is only getting started.
Her goal is to create a legacy that outlives her, a generation of confident, financially literate, empowered young people who know their worth, their voices, and their potential.
In a world where many 25-year-olds are still figuring themselves out, Janelle is building an empire, one that blends wealth, wisdom, leadership, and heart.
She is not just an entrepreneur.
She is not just a mentor.
She is not just a young woman doing well.
She is a force to be reckoned with, reshaping the future of finance, youth empowerment, and women leadership in South Africa
