adidas Originals & Edison Chen  Celebrate Lunar New Year with the CLOT LNY Collection  

adidas Originals and Edison Chen celebrate their collaborative journey by unveiling the next chapter of their partnership, the CLOT LNY Superstar sneaker. Inspired by the fluidity and adaptability of a snake gliding through its habitat, the collection encourages us to embrace the journey and carve out our own path with confidence and individuality.

The campaign embodies a seamless fusion of tradition and bold modernity, celebrating the upcoming Lunar New Year with vibrant red and gold accents. Each piece is crafted to effortlessly navigate the city, symbolizing continuous motion and self-expression. The collection reflects a philosophy of forging our own path by trusting our instincts and embracing individuality.

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This drop is anchored by the CLOT LNY Superstar, featuring a jacquard print with a snakeskin pattern, honoring the Year of the Snake in the Chinese calendar. The shoe incorporates a silk print for the first time in this collection and uses the same sole as the CLOT LNY Superstar. Adding a meaningful touch, the design includes a coin detail that harkens back to Shanghai Fashion Week when Edison joined the adidas family and is a symbol of prosperity and wealth in Chinese culture.

The anatomy of a snake is mirrored throughout the Lunar New Year collection, guiding wearers to fresh possibilities. The pieces include the Combot Pant and Track Top with repeating prints, along with snake arm sleeve detailing and a regular premium fit. A jacquard print featuring a snakeskin pattern nods to the Year of the Snake in the Chinese calendar, while the inclusion of a coin symbol, rooted in Shanghai Fashion Week and representing prosperity and wealth, adds a deeper cultural connection. The collection also debuts silk print for the first time, bringing a refined touch to the design. Snake print and gold accents complement the jacquard branding, further emphasizing the fusion of cultural and contemporary design. The sole used in these pieces is the same as the 2024 Superstar, completing the look with a timeless foundation.

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The CLOT LNY Superstar sneaker is a celebration of cultural exploration and personal discovery. Shop the collection at adidas.co.za and at adidas flagship stores Sandton, V&A Waterfront and Gateway with prices ranging from R499 – R3999.

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