Douwe Egberts introduces innovative 230g refill pouch, offering 15% more product at no extra cost

Douwe Egberts, a leading coffee brand in South Africa, is excited to announce the launch of its new 230g refill pouch. This innovative packaging solution offers consumers 15% more coffee at no extra cost, addressing the growing demand for value and convenience.

Designed with coffee lovers in mind, the new 230g refill pouch provides a more cost-effective way for South Africans to enjoy their favourite Douwe Egberts coffee. Designed for practicality, the pouch allows for easy refilling of the brand’s iconic glass jars, which can be upcycled and reused, supporting more sustainable consumption habits.

Mbulelo Mashilo, Brand Manager at Douwe Egberts, noted that the new pouch addresses consumer demand for both quality and value. Consumers are looking for ways to save without compromising on the taste and quality they know and love. The 230g refill pouch was developed to meet this need by offering more product at the same price,” said Mashilo.

He added that the pouch also supports the brand’s sustainability focus. “The refill pouch encourages the reuse of our glass jars, helping reduce packaging waste and giving old jars a new purpose in consumers’ homes.”

Hailey van Niekerk, Marketing Lead at Douwe Egberts, explained that rising coffee prices – driven largely by extreme weather conditions in Brazil and Vietnam – have affected global coffee supply and pricing. To help cushion the impact, Douwe Egberts have launched the 230g refill pouch, which offers the equivalent of 16 extra cups of coffee at no additional cost.

Key benefits of the new 230g refill pouch include:

• 15% more product, 16 extra cups of coffee at no additional cost, offering consumers better value for money
• Convenient refill solution that makes it easy for consumers to enjoy their favourite Douwe Egberts coffee
• A sustainable alternative, supporting waste reduction through upcycling

The Douwe Egberts 230g refill pouch is available at leading retailers nationwide.

For more information, visit: https://www.douwe-egberts.co.za/products/