Quality Zhejiang Goods Set Sail for Africa

Zhejiang Pavilion Debuts at the 2026 10th China (South Africa) Export Brand Joint Expo

On September 23 local time, the 2026 10th China (South Africa) Export Brand Joint Expo grandly opened at the Gallagher Convention Centre in Johannesburg, South Africa. Running for three days, the expo will continue through September 25. This edition is co-hosted by the Zhejiang Provincial Department of Commerce and organized by MIE Group. As a dedicated initiative launched by the Zhejiang Provincial Department of Commerce to explore African markets, the Zhejiang Pavilion brings together nearly 40 foreign trade enterprises from eight cities across the province with 50 booths, forming an integrated matrix of “Quality Zhejiang Goods” to meet the sourcing needs of buyers from South Africa and the broader Southern African region.

Seizing Opportunities at Africa’s Gateway: Zhejiang Opens a New Chapter in China–South Africa Trade

As the most developed economy on the African continent, a key member of BRICS and a member of the Group of Twenty (G20), South Africa stands at a critical moment of opportunity amid the restructuring of global industrial chains and the acceleration of African integration. Data from the Ministry of Commerce show that China has remained South Africa’s largest trading partner for 16 consecutive years, and South Africa has been China’s largest trading partner in Africa for 15 consecutive years; bilateral trade between China and South Africa reached US$52.46 billion in 2024, accounting for 18% of China’s total trade with Africa. With the advancement of the African Continental Free Trade Area, South Africa, as a gateway hub radiating across the Southern African market, has become the preferred destination for Chinese enterprises entering Africa. This expo precisely targets this market opportunity. The Zhejiang Provincial Department of Commerce has actively organized Zhejiang enterprises to participate, helping the province’s competitive industries connect with sourcing demand for intermediate goods arising from South Africa’s industrial upgrading, infrastructure development and growing consumption, and further integrate into the Southern African supply chain.

Full Coverage of Five Themed Zones: Zhejiang Industrial Clusters Go Global as a Group

Enterprises in the Zhejiang Pavilion cover five major themed zones—building materials, home products, fashion textiles, soft furnishings and home appliances—forming a distinctive matrix of specialized industrial clusters. In the building materials zone, 13 Zhejiang enterprises showcase products such as sanitary ware and hardware, building materials, and machinery and equipment; 15 enterprises in the home products zone present kitchen and tableware products, household goods, and outdoor leisure products; 8 enterprises in the fashion textiles zone bring home textiles, apparel, fabrics and footwear; Zhejiang enterprises in the soft furnishings and home appliances zones also display their respective strengths. Exhibiting enterprises come from eight cities—Wenzhou, Jinhua, Hangzhou, Shaoxing, Quzhou, Taizhou, Huzhou and Lishui. They include enterprises from renowned specialized industrial belts such as Keqiao’s China Textile City in Shaoxing, the hardware industry in Yongkang, and the small commodities industry in Yiwu, alongside early-mover foreign trade enterprises in Wenzhou and Hangzhou, fully demonstrating the collective strength of Zhejiang’s private economy and county-level specialized industries.

III. Precision Matching of Quality Zhejiang Products: A Wide Range of Categories on Display in Johannesburg

In the building materials zone, Zhejiang Yaoda Intelligent Technology Co., Ltd. presents stainless steel pipes and related products to meet demand from South Africa’s infrastructure and construction markets; Wenzhou Chongwei Steel Co., Ltd. and Zhejiang Liteng Machinery Manufacturing Co., Ltd. showcase industrial components such as flanges and aluminum profile machinery; Hangzhou Yingheng Sanitary Ware Co., Ltd., Wenzhou Zuoxuan Sanitary Ware Co., Ltd. and Wenzhou Juhe Electronic Technology Co., Ltd. present sanitary ware and hardware products including shower enclosures, faucets and door handles, responding to the strong demand from South Africa’s residential construction and renovation markets; the power tool sets from Jinhua Dalv Technology Co., Ltd. and the walk-behind lawn mowers from Zhejiang Huichuang Industry & Trade Co., Ltd. precisely serve South Africa’s mining and landscaping scenarios; Zhuji Guancheng Photo Frame Co., Ltd. and Zhejiang Baiyi Adhesive Products Co., Ltd. bring wall panels and door and window hardware accessories, further enriching the building materials supply.

In the home products zone, Zhejiang Zhenghong Kitchenware Co., Ltd. presents sealed storage jars and other kitchenware, while Jinhua Linghang Kitchen Industry Co., Ltd. showcases purple clay pots; Yiwu Mano Bicycle Co., Ltd. exhibits kick scooters, Jinhua Shangte Outdoor Products Co., Ltd. presents garden carts, and Shaoxing Weite Outdoor Products Co., Ltd. displays tents and other outdoor leisure products; the vacuum bottles from Wuyi Shunfeng Stainless Steel Products Co., Ltd. and Zhejiang Chuangyin Technology Co., Ltd., the insulated jug from Hangzhou Qianxiang Import & Export Co., Ltd., and the storage and organization products and soft cotton wipes from Zhejiang Fulaifu Nonwoven Co., Ltd. and Zhejiang Sanchuang Nonwoven Technology Co., Ltd., cover the diverse daily consumption needs of African households.

In the fashion textiles zone, Shaoxing Anzhou Textile Co., Ltd. presents finished curtains and window sheers, Shaoxing Kaikan Knitting Textile Co., Ltd. brings blankets, and Hangzhou Huitian Textile Co., Ltd. and Shaoxing Taiqian Apparel Co., Ltd. showcase ready-to-wear products such as sweaters and knitted garments; Shengzhou Yaokuan Apparel Co., Ltd. and Shaoxing Ruoman Textile Co., Ltd. supply garment fabrics and blended and interwoven fabrics; Wenzhou Lukai International Trading Co., Ltd. aligns sports shoes with South Africa’s sports and leisure consumption trends. In addition, the patio umbrella from Huzhou Chaochen Leisure Products Co., Ltd. appears in the soft furnishings zone, and the electric rice cookers from Zhejiang Tianxi Kitchen Appliances Co., Ltd. appear in the home appliances zone, jointly enriching the product offerings of the Zhejiang Pavilion.

Government–Enterprise Collaboration for Market Expansion: “Quality Zhejiang Goods” Going Far and Steady

Organizing Zhejiang enterprises to participate in the South Africa expo as a group is an important measure by the Zhejiang Provincial Department of Commerce to expand foreign trade markets and optimize development layout. Through a model of “the government sets the stage and enterprises take the lead,” the Zhejiang Pavilion replaces fragmented individual participation with the collective image of industrial clusters, helping small and medium-sized foreign trade enterprises reduce market development costs and precisely connect with buyers from South Africa and across Africa. During the expo, Zhejiang Pavilion enterprises will also hold one-on-one matchmaking discussions with visiting buyers, promoting more high-quality Zhejiang intermediate goods into South Africa’s manufacturing, construction and distribution channels.

After ten editions of accumulation, the South Africa expo has become an important witness to and promoter of China–Africa economic and trade cooperation. Taking this expo as a new starting point, the Zhejiang Pavilion will continue to deepen trade exchanges with South Africa and the broader Southern African market, help more Zhejiang enterprises achieve new growth in this dynamic market, and inject new impetus into the high-quality development of Zhejiang’s foreign trade and the practical cooperation between China and Africa.